Edison Research Gives Results of a Recent Analysis

Tom Webster works at Edison Research as its vice president for strategy while Norman Pattiz is PodcastOne’s executive chairman. The two made public the results of research on advertising tests. The research involved five major consumer brands in the country and targeted five different service and product categories. The analysis was carried out in the last half of 2016. The study was the first to be carried out involving pre and post-campaign brand lift for the advertising company. The findings of the research indicated that more than 60 percent of listeners talked about a specific brand of grocery during the post-campaign, which is an increase of the seven percent of listeners in the pre-study.

 

Edison research carried out three different analyses in 2016 to determine the effectiveness of podcast advertising for about five brands in the country. It researched on behalf of PodcastOne. Some of the names were popular but were launching new messaging. The other brands were not as popular, so they were looking for increased awareness and trial. However, online surveys for the two case scenarios were conducted. The studies involved audiences of different leading podcasts before the podcast campaigns as well as after each brand had done four to six weeks’ worth of advertisements, using a similar methodology. The pre and post-campaign results showed that the podcasts audiences were positive about the brand messages and were willing to buy or consider them.

 

The founder and executive chairman of PodcastOne noted that their focus is to verify that the podcast format gives enhanced brand impact more than the traditional advertising formats. He also pointed out that the results are an evidence of their multi-tiered method of integrated advertising. Tom Webster mentioned that Edison Research was excited to partner with PodcastOne together with the leading brands to measure the impact of the advertising independently. Tom noted that from the research, they were able to know that podcast advertising has impacted significantly on an array of basic effectiveness measures since they methodology they used enabled them to study audiences before and after the campaigns.

 

About Norman Pattiz

Norman Pattiz founded PodcastOne in 2012. Before that, he has established and launched Courtside Entertainment Group with the goal of producing and distributing quality programming. PodcastOne quickly became the leading distributor of audio-on-demand programming. Some of the company’s well-known line-up of personalities includes Steve Austin, Larry King, Penn Jillette, and Dan Patrick. Learn more: http://normanpattiz.com/

 

Pattiz chairs the Los Alamos National Securities Laboratories. He also works for Lawrence Livermore as the chairperson. Norman received the Giants of Broadcasting Award in 2009. President Clinton appointed Norman in 2000 to serve on the Broadcasting Board of Governors in the US.

 

Louis Chenevert Successful Journey to UTC

Technology has become an important part of the modern society. Experts from all areas of life are working hard to make sure that everything is connected by technology. The companies that have been left by this transformation are only getting losses. The market is already competitive, and without embracing the new ways, investors are only making things worse. Louis Chenevert is currently one of the few business leaders who have accepted the new changes. The businessman has been in the technology world for a while, and he understands what the other institutions need to do so that they can make more profits and sales.

When looking at Louis Chenevert, one can easily tell that he is a serious professional who is determined to follow his dreams and bring changes in the world. His tall stature tells a lot and physique tells a lot about him. All these features reflect his numerous accomplishments in the technology department. His resume indicates that Chenevert has served in several companies in the past, and he has all the leadership qualities every company should embrace.https://www.bloomberg.com/news/articles/2015-09-08/goldman-sachs-hires-former-united-technologies-ceo-chenevert

After completing his education at a prestigious college in his country, the businessman ventured into the corporate department so that he could impact lives and earn a living. At first, he was employed by a company called General Motors. His tenure at the private institution was full of activities. For more than fourteen years, Louis Chenevert worked hard to introduce the modern technology in the company. The company made a lot of profits due to the expertise portrayed by the experienced professional.

After working with the powerful company for close to two decades, Chenevert was nominated to serve as the president of a company called United Technologies Corporation. The company was excited to have him as the new president. In a very short while, the company was trending in several platforms due to the presence of the businessman. Chenevert was recently appointed to become the chairman of the institution, and he is looking forward to leaving a legacy that will always be remembered by future generations. The Canadian investor already has a lot of expertise in technology, and he will take the institution to greater levels.

 

Fabletics Grabs Phenomenal Success in the Online Fashion World in its Own Way

Fabletics has created a unique success story in the online world by following a way created by itself. The online brand, founded by Kate Hudson, Adam Goldenberg, and Don Ressler, has grown to a $250 million income-generating firm within three years. The company offered unique fashion activewear products that are made from high-quality materials. Interestingly, the products are priced at around 40% less than similar quality products available in the market. The brand used a number of techniques to make its vision of “favorite brand in activewear fashion” a reality. The techniques and strategies of Fabletics are an excellent case study for any growing or aspiring brands.

 

Fabletics identified that customer experience, last-mile service, exclusive design, brand recognition, and gamification elements have increased role in the concept of high-value brands for modern customers. Firstly, Fabletics introduced a unique shopping option that addresses all the issues of the customers. It introduced reverse showrooming to ensure an extra level customer experience. The brand opened up many physical showrooms in all the major cities in the United States. It means that people can go and experience products physically and purchase it either from the stores or the web store. It gives customers an option to check the product before buying it.

 

Secondly, it counted the online data as the primary asset for the retail strategy. Fabletics identified that providing the right content online as well as offline is an essential part of the customer’s brand journey. It depended on the local online data and identified the choices and preferences of customers and supplied the same to the local stores. This ensured that highly engaging and appealing products in the local stores, and that satisfied majority of the showroom customers. It also ensured that the brand’s growth focus is by depending on people, accessibility, and culture.

 

The brand ensured that communication is smooth across the verticals and to the customers. To improve the customer experience and by understanding the criticality of data, Fabletics devised a Lifestyle Quiz for its customers to offer customized products. It means that any new customer who signs up Fabletics for the first time has to complete a set of questionnaires that ask them their fashion preferences, physical aspects, and more. Based on that data, the online brand designs activewear products that can impress the customers. In return, the customers get products of their choice. Fabletics asks everyone who wanted to buy stylish and high-quality activewear products to sign up for the online store and complete the Lifestyle Quiz for getting products of their choice.

Dr. Avi Weisfogel – The Doctor with a Mission

Depriving your body of sleep can be quite dangerous. Sleep is often neglected due to high workload and business ventures. And most people rely on coffee to keep them awake during their long working hours. This is one of the most misguided and worst trends. Lack of sleep shows in your general appearance, and it affects your health.

Sleep deprivation makes your eyes have a red look and looks puffy, and like old age, it might result in giving your face wrinkles. Your body needs sufficient rest, and it’s advisable to rest for seven to nine hours to give your body enough energy to recover from stresses and also prepare for the next day activities.

According to Dr. Avi Weisfogel, many people are dealing with different effects of sleep deprivation. Dr. Weisfogel, a sleep apnea specialist, says that most folks do not understand sleep apnea conditions, he says that it’s a condition characterized by breathing pauses when sleeping, Sleeping Apnea prevents you from having a rejuvenating sleep and can lead to mood swings. Dr. Weisfogel is a certified dentist with a passion for helping his clients overcome sleep apnea.

Additionally, he has a degree in Psychology and Biology from the university college of Dentistry New York. He worked as a dentist for 15 years at the Old Bridge Dental Care located in New Jersey, where he received the Best Dentist award. In the year 2010, he formed Healthy Heart Sleep where he worked closely with other physicians on Sleep Apnea. Weisfogel has worked with physicians globally and advised them on management and establishment of sleep labs. With a background in marketing, Avi used his skills to establish Owner Unlimited Sleep Patient where he lectures other dentists on how to serve sleep-deprived patients.

In 2014, he established Dental Sleep Masters Company where he advised dentists on how to use oral appliances in treating sleep disorders. Dr, Avi Weisfogel uses his marketing skills, online and media marketing to reach more people and educate them on sleep. He is a sports Enthusiast who loves tennis and basketball. He also runs a sleep medicine program daily where he teaches other doctors on sleep medicine via texts, emails, webinars, retreats and site visits.

Saving the Earth with Waiakea Water

Waiakea Water is a water company founded in 2012 by Ryan Emmons, a seasonal resident of the islands. Ryan grew up near the Mauna Loa volcano and while on the islands came to see the Hawaiian way of life and the Hawaiian peoples love of the land. All of this are his inspirations and have made his dedication to the environment steadfast. He insures that it is a top priority in his company. Through their philanthropic work they have also donated 650 liters of clean water to places in need for every liter they’ve sold. When you think of the impact this has to people in need of clean drinking water it is truly amazing.

Now Waiakea has taken an exciting step towards shortening the footprint left by plastic water bottles. Through incredible research and studies they have managed to develop a degradable bottle that will change the entire industry. Within a year this bottle will be released to the public and finally an environmental hazard will become a thing of the past. By altering the qualities of the plastic used in the production of bottles, they have found a way to create these amazing bottles. The company has also received the first and the only patent on the degradation of plastic. This patent was given by the United States Patent and Trademark Office, and it’s something astonishing.

Though this bottle is more costly to produce it is through the production process no different than adding color to the bottle. This process will make a huge difference in even the recycling of plastic bottles. Because these new water bottles melt down at a lower temperature the process of recycling is shortened. The new bottle and the commitment made to the environment in Ryan Emmons childhood is just a small step for this earth friendly company.

Daniel Mark Harrison’s Role at Monkey Capital Explained

Daniel Mark Harrison is an expert in the cryptocurrency field and has often shared his knowledge with others. He has authored books on the subject, developed into a block chain evangelist, and opened companies in the industry. Being from the United Kingdom, he is a direct descendant of the House of Harrison. His ancestors established Harrison & Sons which is a money-printing company that was acquired by De La Rue in the late 1990’s. He is currently based in Singapore.
Harrison has an extensive list of educational achievements. He earned his bachelor’s at the University of Oxford, studying theology. In 2006 he acquired an MBA from the BI Norwegian Business School. He also holds a master’s degree in journalism that he acquired at New York University. One of the companies he established was DMH&CO which manages the assets of both his family and himself. He is this company’s chief executive officer and chairman of the board.
Another company Harrison recently became involved with is Monkey Capital, for which he is the managing partner. This company is involved in block chain currency and other financial technology. He first joined the company in March of 2016 and oversees its role as a decentralized digital asset firm. As an author who also writes extensively about block chain currency, he has contributed articles to CoinSpeaker for several years. His popular writing on subjects has led to this publication growing to over 450,000 readers every month.
While writing for CoinSpeaker, Harrison has broken a number of stories. Among these are, “The End of CoinDesk’s Proxy Index?” and “Altcoin Investors Pile Into Shares After 1.025 Million VC Round”. He has a lot of writing experience as he was a columnist for The Motley Fool from 2009 to 2015.
When the Huffington Post wrote about Monkey Capital and Harrison’s leadership of the firm, they called it a “billion dollar baboon”. This was a reference to Monkey Capital wanting to raise $1 billion. In the article, Harrison said that they would invest in COEVAL tokens and would make so much money they could hand these tokens out to their family and friends.

The Rise of Louis Chenevert to the Helm of United Technologies Corporation

Louis Chenevert is the chairman of the United Technologies Corporation. The French-Canadian went to University of Montreal where he graduated with Bachelor’s Degree in production management. Before joining the United Technologies Corporation, he spent 14 years as the General Manager of General Motor’s St. Therese production unit. He then proceeded to join the Pratt and Whitney business, which is a small unit of the larger United Technologies Corporation. After six years with Pratt and Whitney, he was chosen to be the president of Pratt and Whitney in 1999, marking the beginning of his ascent to the top of the UTC. After working for seven years as the president of Pratt and Whitney Canada, Louis was appointed the President of United Technologies Corporation in 2006, where he stayed until 2014.

Louis‘ transformation and growth of the 100 billion dollar United Technologies Corporation started immediately after his appointment. Within a year after of his appointment, Mr. Chenevert had overseen the acquisition of Goodrich Company for 18.4 billion dollars. With this acquisition, Mr. Chenevert was able to achieve within a year what takes many executives their entire careers to achieve. Since then, Chenevert has steered the United Technologies Company in the advancement of both technological and individual growth for its employees.

Under Chenevert’s leadership and management, UTC has been able to maintain an edge in a troubled industry without compromising on its core qualities. Headquartered in Connecticut’s capital city of Hartford, UTC has never abandoned its base, oppressed its workers or cut on areas of public concern such as environmental compliance. This is commendable in the technology industry which has struggled under increased foreign competition and decreased revenue generation since the 1950’s. Despite these bleak market conditions, UTC seems to be doing even better than expected since Mr. Chenevert took over the company. In 2013, UTC generated twice the shareholder returns for the ten year period since 2003. This exponential growth in a troubled industry has been largely attributed to the able leadership of Mr. Chenevert

He attributes his success at the helm of the company to discipline and imagination. He has been able to beat challenges, both internal and external, by taking a different approach than the traditional problem-solving methods.

George Soros: The Man Steering Change And Helping Lives

George Soros is one of the most well-known philanthropists in the entire world. He is known to be one of the most charitable people in the whole world and has donated billions to numerous causes and individuals in need. He has founded numerous organizations to support his work and to aid his goal of truly making a difference to society. He does not believe in fighting for just one cause and has worked with a variety to bring about change on a much larger scale. He has founded organizations in support of the poor, needy, sick, refugees, immigrants and people who are often subjected to discrimination in the society like sex workers, rape victims, LGBTQ and so on. One of the most recent organizations that George Soros founded was for the aid of refugees who were seeking exile in parts of Europe. He knows how difficult it can be, trying to build your life back up once again in a new home, which is why he helps them out by offering them funding to start up new businesses in their new home countries and learn about George Soros.

George Soros knows what it is like living in an unsettling society owing to the things that he had to see while growing up. George Soros lived in Hungary, with his family who at the time were practicing Jews. However, during his childhood years, the Nazis ruled over the place that he was living in. Millions of Jews were being killed at the time, and Soros’ family only managed to escape by concealing their identity and what George Soros knows. The family also tried to help several other people escape and were fruitful in doing so. A few years later, George Soros moved to London where he worked a couple of odd jobs to support himself at the prestigious London School of Economics. Finance has always been his forte, which is why he was so successful at it later when he moved to the United States and started working on Wall-Street. He began working as a hedge fund investor who is what helped him gather the fortune that he has today and read full article.

George Soros always stood headstrong about the notion that he wanted to make a difference to the lives of people so that no one has to ever go through what he did. He knew that if he wanted to bring about change on a large scale, he would have to have a lot of money, which is why the field of finance seemed the best suited for it. Today, it has helped him save people all over the world, giving them a new hope for the future and George Soros’s lacrosse camp.

George Soros is also extremely active in the political scene and believes that to be the backbone of a well-functioning country. Being an avid supporter of the Democratic Party, George Soros is now leading the charge against the Republican Party, funding some of the biggest movements and protests in the country. He has tried his best to unite the people and bring them to pressurize the government into bringing about reforms in America and Follow his Twitter.com.

More Visit: http://www.businessinsider.com/how-did-george-soros-become-the-favorite-boogeyman-of-the-right-2017-5

Fabletics: For Exercise and Yoga Pants with a Leisurely Touch

 Many companies have taken on Amazon and survived the ensuing competition to still stand tall or tell the tale. However, there is every indication that Fabletics is on course to attain this seemingly impossible fete. When three years of its founding, the activewear fashion brand has grown in leaps and bounds to become a $250 million company capable of competing at all levels of the industry. Founded by Kate Hudson, Fabletics has stormed the fashion industry through strategic combination of innovation and technology to guarantee customer experience. Their optimistic approach blended customized designs with comfort, which it excellently mixed with a comprehensive membership platform.

 Fabletics has built a unique brand that customer-centric. For their case, the primary customers are the members who provide useful data through their browsing history. The company uses the data to run its reverse showroom operational technique. Based on the data, the company ensures that their new products are designed to meet these unique tastes and preferences as gathered from the browsing history. This enables Fabletics to stock their online and physical stores with products that are high-end and customized as per the taste and preference of their members. Their range of leisure athletics wear comes in various designs and sizes. Membership to Fabletics is very rewarding with the members having the luxury of finding high quality activewear that meet their tastes and preferences with little exertion.

Kate Hudson: Hands-on Involvement in Fabletics Operations

 For an actor with no background in business or management, for that matter, Kate Hudson has developed an enviable reputation as one of the leading faces behind Fabletics. The actress has overseen the growth of the fashion-forward brand into a global brand with millions of subscribed members from all over the world. With the support of her team Kate Hudson has overseen the meteoric rise of the company’s rise into a multi-million dollar company that specializes in athleisure brands that are customized according to the needs of their clients.

 Kate Hudson is actively engaged in the management of the company. From the first day of its operations following its launch in 2013, the actress has actively engaged in decision making of the brand on all key areas including finances, sales and marketing. In her efforts to create brand awareness, she has had overcome negative publicity while also improving its communication channels. To her, Fabletics represents a unique opportunity to empower women with designs that are tailor-made to their needs. Through Kate Hudson, Fabletics has entered into strategic partnerships with various celebrities including Demi Lovato.

 

The Successful Investor: Paul Mampilly

Paul Mampilly worked for 20 years on the Wall Street serving clients such as Deutsche Bank, ING and Kinetics International. Mampilly left the dealings and is currently into helping people make money. He began as an assistant portfolio manager at Bankers Trust.

Mampilly worked hard and smart as an investor for multi-billion dollar companies. Companies such as Kinetics Asset Management enjoy the benefits of the world’s best hedge funds and all thanks to Paul Mampilly. With time, he realized he wasn’t helping people to a great extent that’s why decided to resign at Wall Street.

Paul then decided to focus on helping ordinary people to make more money from their investments. Mampilly stated that Wall Street was exciting, but he didn’t feel like he was helping the typical individual. He worked with wealthy clients who were already successful in business. As a result, Paul decided to focus on the people who require his skills to turn their small investments into huge ones. After leaving Wall Street, Paul started the Profits Unlimited, a newsletter that explained to small investors how to invest their money. The newsletter aims at giving tips to the Americans about making successful business ventures.

As much as Wall Street was exciting, the market was rigged, and this was another reason that made Paul Mampilly start his own business. In today’s highly competitive market, Paul keeps his priorities straight. Mr. Paul also keeps his readers’ needs ahead of anything else. In 2009, there was an investment competition which was organized Templeton Foundation. Mampilly took part of the contest and eventually won it. He won by turning a $50 million investment into $88 million for a 76 percent gain.

In 2016, Paul signed on to Banyan Hill Publishing, this was how he was able to start Profits Unlimited with the purpose of directing and advising the ordinary man into profitable investment opportunities. Paul Mampilly is a man who keeps other people’s needs before his own which this is part of the reason he has a successful business.