Fabletics: For Exercise and Yoga Pants with a Leisurely Touch
Many companies have taken on Amazon and survived the ensuing competition to still stand tall or tell the tale. However, there is every indication that Fabletics is on course to attain this seemingly impossible fete. When three years of its founding, the activewear fashion brand has grown in leaps and bounds to become a $250 million company capable of competing at all levels of the industry. Founded by Kate Hudson, Fabletics has stormed the fashion industry through strategic combination of innovation and technology to guarantee customer experience. Their optimistic approach blended customized designs with comfort, which it excellently mixed with a comprehensive membership platform.
Fabletics has built a unique brand that customer-centric. For their case, the primary customers are the members who provide useful data through their browsing history. The company uses the data to run its reverse showroom operational technique. Based on the data, the company ensures that their new products are designed to meet these unique tastes and preferences as gathered from the browsing history. This enables Fabletics to stock their online and physical stores with products that are high-end and customized as per the taste and preference of their members. Their range of leisure athletics wear comes in various designs and sizes. Membership to Fabletics is very rewarding with the members having the luxury of finding high quality activewear that meet their tastes and preferences with little exertion.
Kate Hudson: Hands-on Involvement in Fabletics Operations
For an actor with no background in business or management, for that matter, Kate Hudson has developed an enviable reputation as one of the leading faces behind Fabletics. The actress has overseen the growth of the fashion-forward brand into a global brand with millions of subscribed members from all over the world. With the support of her team Kate Hudson has overseen the meteoric rise of the company’s rise into a multi-million dollar company that specializes in athleisure brands that are customized according to the needs of their clients.
Kate Hudson is actively engaged in the management of the company. From the first day of its operations following its launch in 2013, the actress has actively engaged in decision making of the brand on all key areas including finances, sales and marketing. In her efforts to create brand awareness, she has had overcome negative publicity while also improving its communication channels. To her, Fabletics represents a unique opportunity to empower women with designs that are tailor-made to their needs. Through Kate Hudson, Fabletics has entered into strategic partnerships with various celebrities including Demi Lovato.